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Start Your Lead Nurturing

What are the Essential Tips to Start Your Lead Nurturing? 1. Start slowly: Start by isolating a group of contacts corresponding to a buyer persona in your database. Analyze when these contacts interact with your site or social networks to determine how relevant the...

SMS in Driving Sales and Customer Satisfaction

The Role of SMS in Driving Sales and Customer Satisfaction When you talk about multi-channel strategy, you often think of social media platforms. In addition to the traditional voice, many brands use the multi-channel approach today to engage the customer on multiple...