What is Lead Distribution Sofware?

Lead distribution software is designed to automate the routing of leads to clients and salespeople. It captures new leads, analyzes them, and then delivers them to the correct person.

 

Set Unique Prices for Each Lead Type

Lead Distribution to Sell Leads

Aggregatur handles this process for the sale and delivery of leads to lead buyers.

The purchasers of these leads will either sell them again or call the sales prospect on the phone to try to make a sale.

Lead aggregators use lead distribution software to automatically price, deliver and bill for incoming leads that are sold to their clients.

The system analyzes where the lead came from, what the data in the lead looks like, and when the lead arrived to determine the price it place on the lead.

After the lead is priced, the system can match the right buyer to the lead based on the way the lead is priced. Of course it can match buyers based also on the other data associated with the lead; similar to the process for pricing the lead.

Pricing, Delivery, and Billing

Lead aggregators use lead distribution software to automatically price, deliver and bill for incoming leads that are sold to their clients. Aggregatur analyzes where the lead came from, what the data in the lead looks like, and when the lead arrived to determine the price it place on the lead.

Match Leads to Customers

After the lead is priced, the system can match the right buyer to the lead based on the way the lead is priced. Of course it can match buyers based also on the other data associated with the lead; similar to the process for pricing the lead.

Credit Card Processing and Client Billing

After a buyer is chosen for the lead, the buyer is charged for it. This typically happens behind the scenes. Lead buyers may choose to pay ahead of time, and buy a batch of leads all at once. They may also pay for the leads after they have already been received.

It has been our experience at Aggregatur that pre-pay is the most hassle-free way to handle client billing.

Lead Routing for Sales Teams

Sales teams use lead distribution software to manage the delegation of leads to their sales teams. This is sometimes part of a greater lead management suite, like Marketing Optimizer.

Distributing leads to a sales team happens very much like the process for selling leads.

The software will first look at the lead data itself to determine which salespeople are even a fit for the lead. This might be by territory, or perhaps by the product line the lead in interested in purchasing.

Sales Force Automation

Once the system has narrowed down which salespeople are eligible to receive the lead based on the lead data, it looks at the actual sales team itself. Good lead distribution software will look at lead quotas, territories, and availability to determine which sales team member is the best fit.

Automated Lead Distribution

Some sales organization take a hybrid approach of automating the distribution only part way.

For instance their software may distribute the leads to the team leaders or territory managers, leaving the final delegation of the lead to the discretion of this person. They then manually assign the lead to the correct salesperson.

Sales Lead Assignment

Using lead distribution software to automatically assign leads to sales team members is a great way to keep the distribution of leads reliable, even and equitable.

Improve Conversion Rates

It reduces human error, and it reduces favoritism. In the end, less leads are missed, call-backs happen sooner, and more sales are made.

Benefits of Automated Lead Distribution

You’ll be able to increase client retention and grow your business faster with a good lead distribution platform. The quality of your leads will improve because of your ability to analyze the data you capture. Find the sources of your highest quality data, and do more business with them.

Improved Sales

Your clients will love making more sales because their leads are more targeted. They might already be asking you to narrow the criteria they use to filter their leads.

Reduced Errors

Trying to manually sell leads to all your clients becomes unmanageable over time. It’s inevitable that mistakes will be made. Errors won’t happen when you let a piece of software handle all the analyizing and delivery of leads.

Your lead selling business needs software to manage lead distribution. Read on for some of things to look for when choosing a solution.

More Trust

Build trust by being more transparent about the lead’s lifecycle. If they have questions about where a lead was generated, or how it was generated, you will have the answer. All the data associated with any lead should be easily available to you.

More Effective Marketing

Marketing and lead generation will be more cost effective. Dashboards will show you clearly where your leads are coming from, making marketing decisions easy.

Improved Revenue

Sell the leads to the right client at the right time. Prioritize those clients that are paying the most for each lead for the greatest profit.

Requirements for Lead Distribution Systems

If you are selling leads, you want to automate the handling of every lead after it’s captured. Lead distribution is difficult to manage without a good piece of software to make it easy.

Lead Routing

Aggregatur has options to sell both leads from web forms and inbound telephone calls. Both types of leads are matched to the correct buyer based on the information in the lead. Aggregatur includes intelligent lead routing based on:

  • State
  • Zip Code
  • Campaign/Lead Source
  • Time of Day/Day of Week
  • Any Data Field
  • Many More

Lead Delivery

The delivery of leads through a lead distribution platform normally happens via Email, Text Message, or Webhook. The lead routing software features built into Aggregatur support all these. Just enter the email where the system should send the leads, or map the webhook, and lead delivery is automatic.

Lead Tracking

Aggregatur takes the hassle out of tracking the details. You don’t have to watch your email all day waiting for leads to arrive so you can sell them right away.

Campaign Tracking

The cost of generating a lead is where most of the expenses of your business will be. If you can lower that cost by using a smart lead tracking software, you’ll be more profitable. Aggregatur provides you with campaign tracking and a complete lead distribution dashboard. Sort the lead sources that work from the lead sources that don’t.

There’s more to do than deliver the lead to the client. You also have to track payments, lead volume, and lead quality. Then make sure you are delivering the right type of leads to every client. When you have more than a few clients, this is impossible to do without making mistakes.

Lead Capture

You should be able to generate and capture your leads from all your lead sources. You can’t get a true picture of your business if you can’t get all the data into your lead distribution software.

For leads, we capture all the data submitted from the lead source (including your website and landing pages). Phone calls are recorded and automatically routed in real-time to your clients. For both, we track all the web behavior and campaign data associated with the lead.

Most lead distribution platforms have some of these features built-in. They may have great lead capturing, but then lack intelligent lead routing capabilities. They may have great lead tracking but then have few lead distribution options.

Aggregatur provides users with the ability to capture data from every source, including:

  • Websites
  • Landing Pages
  • Social Media
  • Google Adwords
  • Inbound Phone Calls
  • Direct Mail

 

Lead Distribution Software

Aggregatur meets all the requirements of a full-featured lead distribution system. Every feature you need, whether it’s common or rare, is likely available.

If you have an in-house system already in place, your developers will love our open API.

If you are a startup, or want to just start from the ground-up with a new system, we can have you up and running in just minutes.

Interested In Speaking With Us?