by Silvia Ochoa | Aug 6, 2020 | Marketing Automation
Successful Marketing target is an essential part of brand awareness and effectiveness. Faced with the development of multichannel communication, the CRM / media relationship must be rethought, and the segmentation of target profiles refined. In the age of...
by Silvia Ochoa | Aug 6, 2020 | Lead Generation
How to Start a Lead Generation Program? How do you try to generate leads? Do you still send a mailing to potential customers and then wait for the customers to arrive? That probably does not yield much. Which ways are most effective for lead generation? Lead...
by Silvia Ochoa | Aug 6, 2020 | Marketing Automation
Marketing Automation Trends You Absolutely Must Follow In the technological innovations of marketing automation, it is not surprising to find similarities with the main directions of digital in 2020. In fact, we see the influence of: The uses of micromoments:...
by Silvia Ochoa | Aug 6, 2020 | Lead Distribution
What is Lead Prioritization and How to do it When you decide to go outside and do problem interviews, you can talk to several types of leads. Remember that time in a startup is the risk factor to minimize, and therefore you should focus on talking to the kind of...
by Silvia Ochoa | Aug 6, 2020 | Marketing Automation
Those of us who work in Marketing today, in an environment where the number of alternatives to consider to carry out our work is almost endless. Now we have to deal with Digital Marketing, SEO, SEM, Social Media, etc. We have reached a point where the field of...