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Lead Selling Articles

Learn how to run a  lead selling business more profitably. 

Start Your Lead Nurturing

What are the Essential Tips to Start Your Lead Nurturing?1. Start slowly: Start by isolating a group of contacts corresponding to a buyer persona in your database. Analyze when these contacts interact with your site or social networks to determine how relevant the...

Lead Prioritization

What is Lead Prioritization and How to Prioritize LeadsWhat Is It? When you decide to go outside and do problem interviews, you can talk to several types of leads. Remember that time in a startup is the risk factor to minimize, and therefore you should focus on...

Marketing: How Technology Can Help You

Marketing and Technology: the Best ComplementThose of us who work in Marketing today, in an environment where the number of alternatives to consider to carry out our work is almost endless. Now we have to deal with Digital Marketing, SEO, SEM, Social Media, etc. We...

SMS in Driving Sales and Customer Satisfaction

The Role of SMS in Driving Sales and Customer SatisfactionWhen you talk about multi-channel strategy, you often think of social media platforms. In addition to the traditional voice, many brands use the multi-channel approach today to engage the customer on multiple...

What is Lead Routing?

What is Lead Routing? Lead routing describes the transfer of quality leads to sales, thereby transferring responsibilities from the marketing department to the sales department.Lead routing is responsible for passing leads to the right people, which can be automated...